Please enjoy the following links as a way to dive deeper into the Polaroid story. This episode is full of nostalgia and there’s nothing like seeing Polaroid pictures in color and of course, seeing the SX-70 through a video.
The Polaroid pictures that made it into LIFE magazine are here.
Here’s the 95A/Land Camera in action.
Polaroid relied on TV spots for their promotion and this was the best way to show consumers how the products worked.
If you want the Swinger jingle stuck in your head, this Facebook video is for you: https://www.facebook.com/watch/?v=1157009511385340
Polaroid created a video to promote the SX-70 and it is just fantastic.
Paul Giambarba was responsible for the brand identity for Polaroid. His site covers his thinking and approach.
Finally, you can see Edwin Land in his classic visionary form below.
Cheers,
Ruben
Bonus Content: Polaroid's SX-70 and How Edwin Land Did the Impossible